The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight
Casey Accidental
FEBRUARY 22, 2024
This essay was co-created with Dan Hockenmaier. In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand. Exploring each case Supply driving too much of demand (75-100%) As Casey and Gilad Horev discussed in a previous essay , there are different types of marketplace models.
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