Remove Engagement Remove Market Research Remove Marketplace as a Service Remove Pricing
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How to Create a Services Marketplace

Neil Patel

Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests. Food delivery service marketplaces are expected to reach $154.34 That’s not all.

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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. Engage in Direct Feedback: Regularly solicit feedback from your subscribers through surveys, interviews, and focus groups.

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8 Tips for a Brand Awareness Campaign

Neil Patel

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Then, do some market research. The takeaway?

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What is Comparative Advertising?

Neil Patel

The Federal Trade Commission (FTC) permits companies to use this marketing strategy (within limits, which we’ll talk about) for three reasons: Comparisons encourage healthy competition in the marketplace. Comparative marketing yields positive results for many businesses. Use your findings to shape your marketing decisions.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. This leads to a 2-question welcome survey that Surfer uses to help you choose the right pricing plan. Event registration path Userpilot also uses the product-led approach to content marketing.

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Content Localization Strategy Guide (with Examples)

Neil Patel

This campaign also made it easier for Coca-Cola to engage with international social media followers, enhancing the experience and adding to the personal touch Coca-Cola does so well. Given the global nature of Airbnb’s services, communication is essential amongst hosts and guests.