Engagement Entertainment Leadership Marketplace as a Service 
Sales Enablement, SaaS and Growth
MARCH 23, 2020
I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.
Intercom, Inc.
AUGUST 22, 2019
I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.
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User Pilot
SEPTEMBER 4, 2023
The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.
Sales Hacker
DECEMBER 9, 2021
Magnet marketing is the use of peer-centric best practices studies to engage buyers in moderated prospect meetings. They hired GTMP to reach out to prospects offering them a stipend to participate in a best practices study on development and utilization of Amazon-like marketplaces and related in-marketplace advertising.
User Pilot
SEPTEMBER 4, 2023
The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever. The results were remarkable.
Sales Hacker
OCTOBER 7, 2021
The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. Anita Nielsen. Anita Nielsen is a best-selling author and sales performance coach.
Buffer Resources
AUGUST 23, 2023
Video content still sees the highest engagement (and thus reach), but as we unpack in our Facebook Guide for Small Businesses , every format can be valuable on this versatile platform. Facebook supports a host of content formats, so you’ll have everything from video to photo- to text-based posts to play with.
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