Tom Tunguz

OCTOBER 18, 2016

Why is this ad appearing on this site? This was a frequent questions both advertisers and publishers asked of Google. Behind the scenes, machine learning models match the best ad to the best website, given a set of constraints including budget and the dynamics of the ad auction. To untangle the decision chain across the many different targeting systems to answer the question is a knotty task indeed.

Machine Learning 113

Machine Learning Artificial Intelligence Startup Advertising 113

Pierre Lechelle

OCTOBER 18, 2016

Are you a CMO? When was the last time you invested money into Customer Acquisition? Today? When was the last time you felt confident spending one dollar because you’d get back 10 dollars? And I’m not speaking about extrapolating LTV. I’m speaking about real LTV on a specific customer. Tracking Customer Acquisition can solve all […].

Acquisition 75

Acquisition SaaS Investment 75

CloseSaaS

OCTOBER 19, 2016

In our previous post, we explored how to successfully evaluate sales calls with your junior reps. The post tackled seven attributes that are crucial to having a successful sales call. 1. Setting a goal 2. Knowing the pitch 3. Sticking to the facts 4. Exercising confidence 5.

Sales 52

Sales Management 52

Stack Commerce

OCTOBER 19, 2016

The holiday season is approaching quickly, and having a strong digital commerce strategy is essential. At StackCommerce, we’ve helped hundreds of publisher-owned online shops flourish during the holiday season through our native commerce platform. From preparing unique and exciting inventory to organizing specialized gift shops, we’ve had our hands in it all.

Strategy 57

Strategy Revenue Marketing 57

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Payments

Tom Tunguz

OCTOBER 19, 2016

What is the optimal contract length with for your SaaS startup? Monthly, annual, multiyear? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. As the business increases its price point, it may eventually book contracts spanning two, three or even five years.

Outsourced Development 100

Outsourced Development SaaS Payments Startup Sales Hiring 100

Hitenism

OCTOBER 17, 2016

When raising money, most founders start by creating a pitch deck. Investors see countless versions of these pitch decks every day. Between cold emails, warm introductions, founders I know and incubators I help, I personally get ten to twenty a day. Every single one of these businesses is unique. Yet most of their decks look and sound the same. With titles like “The Problem” “The Opportunity” “Market Size” and “Team” these decks aren’t differentiated.

Venture Capital 168

Venture Capital Software Review Forecasting Startup 168

Tom Tunguz

OCTOBER 16, 2016

2016 has been a volatile year. Major capital investments fell 55% in Q3. The IPO market is a tale of two cities with some companies able to go public and catapult their valuations, but the overall number remains in the single digits. Last, M&A activity seems quite brisk with more than 30 $1B+ billion acquisitions in the last nine months alone. How do all these factors commingle to influence today’s acquisition environment?

Acquisition 100

Acquisition Software Software Delivery Pricing 100