Tom Tunguz

JUNE 19, 2016

What is the optimal pricing strategy for a start up? That depends. It depends on at least three other variables: the product, the placement, the positioning. Combined with price, these are the four 4Ps of marketing created by Dr. E. Jerome McCarthy, former professor of marketing at Michigan State and Notre Dame. Also called the marketing mix , these four variables need to be aligned when determining pricing for your startup.

Pricing 127

Pricing Startup Strategy Development 127

CloseSaaS

JUNE 22, 2016

What’s the quickest way to tell any investor, advisor, or experienced entrepreneur that you have no idea what you’re doing? Simple. Just tell them this: “We didn’t spend any money on marketing.

Marketing 52

Marketing Startup 52

ReSci

JUNE 22, 2016

What comes to mind when you think of Home Depot? Perhaps it's the smell of plywood, pristine model bathrooms, and friendly employees in orange aprons. In more recent years, Home Depot reminds marketers of a seamless mobile to in-store experience. An early…. The post What retailers can learn from Home Depot’s mobile app appeared first on ReSci.

Mobile 40

Mobile Marketing 40

Saasler

JUNE 23, 2016

If you’ve ever been involved in setting up or building an integration , there is no way you haven’t had to deal with APIs before. However, understanding the true value of APIs and how to use it in your favor can be quite tricky. Let’s start with the standard definition: An application programming interface ( API ) is a set of routine definitions, protocols, and tools for building software and applications.

Social Media 40

Social Media Mobile Communication Software 40

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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

Scale

Tom Tunguz

JUNE 22, 2016

LinkedIn. Twitter. Facebook. Asana. RelateIQ. Slack. 3 Email Accounts. Each of those is an inbox, an implicit or explicit to do list. If I count the feed and the messaging products as separate inboxes, I have a grand total of 12 inboxes for work. 12 things to check first thing and last thing. How many do you have? I look at that number 12 and it’s astounding to me that I have that many, but I don’t think the figure will decline any time soon.

Communication 100

Communication Metrics Data Management 100

Tom Tunguz

JUNE 20, 2016

The rate of new software company formation seems to have declined materially in the past few years. In 2011-2013, about 1450 software companies were founded each year on average. In 2014, that figure fell to 1186 and in 2015, we count 481. Why does Crunchbase data indicate this decline? First, there might be a few data issues in the most recent years.

Venture Capital 100

Venture Capital SaaS Machine Learning Artificial Intelligence 100