Practical Advice on SaaS marketing
MARCH 4, 2017
Imagine that last year I had somehow managed to put together a perfect marketing plan: a perfect message and a perfect mix of tactics delivered perfect results. If that actually happened (not likely, but use your imagination), this would be my first thought as I put together this year’s marketing plan: Let’s do the same thing again. If it worked last year, it should work this year too.
Tom Tunguz
MARCH 6, 2017
After a SaaS startup has gained traction with SMBs and mid-market customers, they often feel a pressure to move up-market. Sometimes, demand for a product is so great, larger customers the pull the company up-market before they are ready. The startup finds itself in a critical position - both the product and the sales motion must evolve quickly. Zack Kass is a friend who advises SaaS startups on their enterprise selling motions and playbooks, refining the account executive profile, and developin
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Entrepreneur - SaaS
MARCH 6, 2017
When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
CloseSaaS
MARCH 8, 2017
Through technology and a desire for transparency, companies are finding it easier to get teams to work together.
Speaker: Kenten Danas, Senior Manager, Developer Relations
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
SaaSOptics
MARCH 10, 2017
"I knew there were expensive enterprise software programs that could handle the problem, but we were a startup and very careful with our expenditures," Wilkins said. "I looked everywhere for a solution that could meet our needs and, fortunately, I found SaaSOptics. It was the perfect mix of functionality and affordability. It has been a great solution and has only gotten better.".
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
OnStartups
MARCH 7, 2017
I've been working in the software industry for over 25 years. Pretty much my entire professional career (if you don't count that stint as a night clerk at Red Roof Inn). Back in the late 1900s, when you sold software, you sold software. What your company produced was a large set of properly aligned bits (software). You then got those bits to your customers somehow (floppy disk, DVD, FTP, whatever).
CloseSaaS
MARCH 6, 2017
We've added the ability to customize the columns on the Opportunities view to give you more context about a given opportunity without clicking into the lead.
ReSci
MARCH 5, 2017
E-commerce businesses send a variety of incentive emails (e.g. 10% discount, free shipping, etc.) to attract users to purchase items. Incentive emails can boost sales in the short term but it may lead to undesirable consequences in terms of margins. For example, it would be. The post 3X Boost in Sales with Incentive Emails appeared first on ReSci.
CloseSaaS
MARCH 6, 2017
Is Y Combinator worth it? It’s funny: You can ask two totally different YC alumni that question and get two totally different answers, even if they both attended the same batch.
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Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.
OnStartups
MARCH 7, 2017
I've been working in the software industry for over 25 years. Pretty much my entire professional career (if you don't count that stint as a night clerk at Red Roof Inn). Back in the late 1900s, when you sold software, you sold software. What your company produced was a large set of properly aligned bits (software). You then got those bits to your customers somehow (floppy disk, DVD, FTP, whatever).
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