Hitenism

JANUARY 6, 2017

It was 2008, and I was having a classic founder moment. I had no idea what I was doing. But at least I was doing! I was founding a SaaS business, KISSmetrics. Like any startup, we were flailing, failing, and on fire, all at the same time. It was a wild, insane, and ridiculously exhausting experience. I was in charge of product development, operations, finance, funding, and probably 44 other things.

Startup 182

Startup Marketing Engagement Content Marketing 182

Tom Tunguz

JANUARY 4, 2017

The fundraising market is in flux. The data indicates that it is certainly reverting to the mean after two record years in 2014 and 2015. Late stage market dynamics are changing as hedge funds and mutual funds seek other areas to invest. In 2017, there will be a lot of comparison between the prices public bound companies fetch at IPO compared to the last round private valuations as the public window opens.

Finance 100

Finance Startup Investment Pricing 100

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. In this post, we'll look at the faulty myth of "Average CAC," and the most meaningful CAC segmentations that you should be paying attention to instead.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

CloseSaaS

JANUARY 2, 2017

“Should we be doing cold calling?” A lot of new founders and small business owners ask themselves this question.

Business 52

Business 52

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Ramp Ventures

JANUARY 2, 2017

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Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40