SaaStr

DECEMBER 11, 2022

So SaaStr polls aren’t perfect, but they do seem to capture the zeitgeist of things pretty well. One this week surprised me a bit. Only about half of you are actually adding to your sales team next year: Times certainly are strange these days. CIOs are scrutinizing budgets like never before. Salesforce has suspended forward guidance for 2023, saying it just doesn’t know how much it will grow.

Sales 300

Sales Cloud Startup SaaS 300

Tom Tunguz

DECEMBER 11, 2022

This morning, Coupa announced its sale to Thoma Bravo for $6.2b. The acquisition is notable for three reasons. First, the premium to the public price is 31%. Second, the multiple is 8.4x NTM revenues. Both of these data points imply public multiples have room to grow. Third, it’s the most substantive acquisition to announce this year after Figma’s announced its sale to Adobe.

Acquisition 250

Acquisition Startup Software Pricing 250

SaaStr

DECEMBER 11, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Salesforce: “Things Are Too Unpredictable to Provide a Forecast”. How tough are things out there? It really varies. MongoDB and HashiCorp have raced to record quarters.

Scale 243

Scale Venture Capital Sales Forecasting 243

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.

Marketing 131

Marketing Sales Funnel Retention Branding 131

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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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CloseSaaS

DECEMBER 11, 2022

For B2B sales teams, understanding customer pain points can be the difference between closing the deal or not. Get your team ready by talking to customers, learning from their feedback, diving into social, and using chatbots to validate your ideas.

B2B 59

B2B Sales 59

Software Platform Consulting

DECEMBER 11, 2022

I love a story about how a company dominated its industry primarily by changing its business model. (See here and here.) Ticketmaster, which has been in the news lately, has such a story buried in its past. The Prior Business Model: Ticketron. Ticketmaster overcame a near-monopoly named Ticketron. Ticketron was the sole computerized ticketing provider in the US in 1970.

Business Model 52

Business Model Payment Solutions Business Payments 52