Predictable Revenue
JANUARY 10, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group. The post How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis appeared first on Predictable Revenue.
SaaStock
JANUARY 10, 2019
In December of last year, we attended the first ever SaaS E[quality] unconference, organised by the Women’s Work Institute and held in Toronto, Canada. In a room of about 100 D&I champions and leaders, we had a day of fascinating stories, provocative ideas and discussions around Diversity and inclusion challenges in SaaS. On the day after the conference, we sat down for a chat with the founders of the Women’s Work Institute, Kristen Liesch and Anna Dewar Gully to hear their thoughts from all
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Unbounce
JANUARY 10, 2019
Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page.
IT World
JANUARY 10, 2019
CIOs are turning to financial analytics to automate technology business management (TBM), a framework for aligning the value of IT services with the cost to produce them.
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FastSpring
JANUARY 10, 2019
For many businesses, social media is a key channel for customer engagement and brand building. If we exclude the influence of viral posts, why do some businesses appear to have a more robust social media presence than others? Here’s the truth, social media management is only half the battle. The top brands go beyond just monitoring their social media channels and engaging with customers in one-off instances.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
JANUARY 10, 2019
The post What Will You Do When Prospects Raise Objections? appeared first on Sales Hacker.
Upscope
JANUARY 10, 2019
SaaS metrics like LTV to CAC ratios are simpler to understand when you see real examples and why they're important. Below we breakdown the metrics of one company and show you metrics for a number of others. Related : Your Customer Health Score Is Your Business Survival Score Also see : Convert 55% Through Manual User Onboarding? Well, Obviously A quick note: Some of the metrics below like CAC are of little use until you have a repeatable sales process.
Sales Hacker
JANUARY 10, 2019
The post What it Takes to Create a Successful Coaching Culture appeared first on Sales Hacker.
Intercom, Inc.
JANUARY 10, 2019
On the heels of our 2018 retrospective, we decided to take a look at what product themes and technology are likely to define the year ahead. I’m joined once again by Paul Adams (VP of Product) and Emmet Connolly (Director of Product Design) for a conversation that covers everything from bots and automation to the state of messaging. Short on time? Here are five quick takeaways: Bots are finally coming of age.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
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