Mon.Dec 04, 2023

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How to Create Great User Onboarding Email Sequences for SaaS Products

Inturact

Creating a compelling user onboarding email sequence is a pivotal step for SaaS products. It's the first line of engagement, setting the tone for your customer's journey.

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Audiense Review

The Daily Egg

It’s easy to feel like you are getting a good picture of your social media audience through day-to-day interactions with customers. But. The post Audiense Review appeared first on The Daily Egg.

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The Top 5 Tips to Getting Sales Right in Any Market with Capchase’s CEO and Head of Marketing

SaaStr

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. They wanted to quantify this trend of a longer sales cycle, so they commissioned a study of 500 revenue leaders in the U.S. to find out what was going on.

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Adapt Review

The Daily Egg

When you’re trying to grow sales, it can be a challenge to find accurate contact information for potential customers on your own. The post Adapt Review appeared first on The Daily Egg.

Sales 161
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Top 3 Things CROs Are Quietly Talking About These Days

SaaStr

So backstage at SaaStr Annual this year, and in a number of other conversations since, I’ve had a chance to get a few quiet moments with maybe two dozen top CROs and VPs of Sales. I’ve asked all of them what’s really on their minds. Yes, macro issues come up, and how they have to sell to more stakeholders now, and sales cycles are longer.

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Steal This Social Media Calendar Template (+ How to Make Your Own From Scratch)

Buffer Resources

If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.

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The Quest for AGI: Q*, Self-Play, and Synthetic Data

Andreessen Horowitz

One topic at the center of the AI universe this week is a potential breakthrough called Q*. Little has been revealed about this OpenAI project, other than its likely relationship to solving certain grade-school mathematical problems. Amid much speculation, we decided to bring in our new general partner, Anjney Midha – focused on all things AI – to sift through the sea of noise.

Data 72
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How a Small Travel Blog Gained Topical Authority: A Case Study

The Moz Blog

Explore the journey of a small travel blog's rise to topical authority in this case study.

Travel 100
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What is Workforce Mobility?

TurnKey Labs

“Why did the spreadsheet apply for a comedy club membership? It wanted to excel in humor! Now that we’ve cracked a joke, let’s dive into a topic without any punchlines – Workforce Mobility in R&D. In a world where offices are becoming as outdated as floppy disks, workforce mobility is reshaping how we innovate.

Mobile 62
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Finding the Differences Between Usage-Based and Quantity-Based Strategies for Optimal Business Value

Subscription Flow

In the complex world of business, a company’s performance can be greatly impacted by the price approach it chooses. In this complicated terrain, two well-known strategies—Quantity-Based and Usage-Based Pricing—stand out as separate routes of navigation. Although maximising corporate value is the goal of both strategies, their underlying ideas are different.

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BANT Sales: Is the Framework Still Relevant in the Age of Informed Buyers?

CloseSaaS

Looking to crush your sales targets in 2024? Get ahead with BANT. Discover this oldie-but-goodie framework, qualify prospects better, and close more deals.

Sales 52
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UX Design Trends for 2024: Enhancing User Experiences in the Digital Age

How To Buy Saas

Understanding current trends in user experience (UX) design is more important than ever in today’s fast-paced digital landscape. UX trends are like having the newest technology: they’re the digital tools that make our time spent online more enjoyable. In this article, we’ll explore the fascinating field of user experience design trends for 2024 and discuss how a UI UX design agency has toppled the developments that could dramatically alter the ways in which we engage with digit

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Role of Customer Education in Customer Success.

SmartKarrot

Introduction In this insightful Kaffeine & Karrots conversation, Shivani Chaturvedi, Customer Success Manager at SmartKarrot Inc., sits down with Sana Farooq, Senior Director of Customer Success & UC Irvine CX Advisory Board, to delve into the pivotal role of customer education in achieving success. With over 12 years of experience spanning early-stage to high-growth companies, Sana provides a wealth of knowledge on how customer education intertwines with customer success.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Funnel Drop in SaaS: How to Find And Reduce Drop-Offs

User Pilot

A funnel drop is a sign that something is missing or wrong with your product flow. It could be a technical issue like slow loading times, a usability problem, or simply because your product lacks a clear value proposition. Whatever the case, by tracking your drop-off rate, you’ll be better equipped to address the underlying issue and boost engagement.

SaaS 86
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12 Essential CRO Metrics to Track in SaaS

User Pilot

From your website to the in-product experience, there are countless CRO metrics to track. But you will get confused trying to keep tabs on everything. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it.

Metrics 80