The #1 Reason CMOs Fail
SaaStr
DECEMBER 28, 2022
Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. You may be right. Bring up your objections, respectfully. Quietly do it your way as much as you can. And then … you gotta fall into line. — Jason Be Kind Lemkin (@jasonlk) December 28, 2022. To many of you, “CMO” will seem like an almost silly title.
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