We sold Intros for $100,000: Turning a product failure into a business success
Baremetrics
JANUARY 22, 2020
In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each other based on their actual data instead of just who they knew. Three months later… we shut it down. It was, commercially, a failure. We just couldn’t get any investors (our target) to fork over any cash. We opted to shut it down instead of going deeper down an already risky rabbit hole.
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