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SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)

SaaStr

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at.

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How to Create an Effective Marketing Strategy for Associations

Incredo

Social Media Social media’s power simply cannot be ignored in this day and age. Use social media to educate your community and members and post updates about the organization. There are many tools available that make social media management very simple and easy.

Strategy 257
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Is Affiliate Marketing Right for your Company?

FastSpring

This differs from traditional marketing in that instead of pre-paying for ad space or content, advertisers and individuals promote your products in exchange for commissions on sales they drive or other trackable activities like lead generation or trial downloads. Stay on Target. Building a Healthy Affiliate Program.

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10 Direct Response Marketing Examples

Neil Patel

The required action can be anything from reading a blog post to downloading a resource or making a purchase. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. It’s a powerful technique for driving sales as it’s easier to sell to an existing customer than to a new prospect.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Cross-Promote Other Social Media Platforms with Facebook.

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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. It was about, these people that have already pulled in, how do I now convert them into marketing qualified leads for our local sales teams?

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350 million messages per day

ProfitWell

Today, we see an NPR-owned app go freemium , a social media management platform is sprouting an IPO (although not a profit), and Vendr raises $2 million to replace your enterprise sales team. Pocket Casts is a podcast app that can be freely downloaded, or for a $0.99 Replacing your enterprise sales team.