FastSpring
APRIL 26, 2022
To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Quantitative Data Gathering: Website and Product Data. Qualitative Data Gathering: Surveys and Exit Interviews.
Chargify
APRIL 23, 2019
Establishing relationships with advisors and/or mentors. Establishing/implementing metrics and analytics**. We should note that utilizing Sean Ellis’s product/market fit survey, NPS (net promoter score), and activation and retention rates are important elements of implementing metrics and analytics. Finding channel/market fit.
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Sales Hacker
DECEMBER 14, 2018
For example, in the reference above, Apple doesn’t technically discount their technology on Cyber Monday. For example, Peter Kazanjy , Cofounder of Atrium HQ , suggests saving on commodities but splurging when there’s a superior differentiated solution. The data was old and not validated the way they described in their sales pitch.
SaaStr
JUNE 1, 2021
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!
ProfitWell
JANUARY 10, 2020
Moreover, social marketing has considerable added value as a data bank for your company. As a result, focusing on the bigger picture and showing off how your product will change your target’s business tends to yield better results than hammering home its technical pedigree. Combining your metrics with your marketing campaigns.
SaaStr
AUGUST 20, 2020
What I think we saw in a bottoms-up business like Figma where you have a free offering, you have a paid consumer offering, and then the happy path is moving customers to enterprise, what you have is a ton of product data across the domains in which your customers are using Figma in some capacity.
Sales Hacker
JUNE 12, 2020
Somebody may have a title, they may have a CTO, CEO, co-founder, or whatever. Could somebody come in and help with a technical conversation? And we talk about two metrics, average value per meeting — what is your average value per meeting? You’ve got to go get more and more and more external data points. 3% (24:26).
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