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In my conversations with softwaredevelopers and technical founders over the years, I’ve heard how complicated these tech stack choices are to make. We know that conversion rates for SaaS and software companies will vary by 30% or more just based on the checkout experience. Will it scale with you? Is it the interface?
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Marten Mickos: Similarly, at our company, at HackerOne, you can call us a two sided marketplace, you can call us a cybersecurity company or SaaS business. Those are all good intentions, but if you want to build a SaaS business that truly scales and can capture a large part of the market, you have to address the question of convenience.
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Justin Bedecarre: And then another client of ours is an international company that has decided that they truly want to scale up in San Francisco. We don’t know when we’re going to be able to get safely back at scale. And they’re going to reduce their commute by 45 minutes. We’ve been doing it for over a decade.
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