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How is Marketing Segmentation Used in Customer Retention?

User Pilot

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention?

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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. A market segmentation survey is a market research tool. How to segment customers in Userpilot. Step-by-step.

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Unique Ways to Use the B2B SaaS Business Model to Leverage Your Business’s Revenue Growth

Subscription Flow

One of the most fundamental changes any startup can go through is entering this market niche. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments. This has historically been a significant cause of customer support cases as well as development friction.

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Why TestDome Considers FastSpring a Real Partner for Selling Software Online (Plus: Is Using AI Cheating?)

FastSpring

FastSpring Support Goes All the Way to the Top Igor has been with TestDome for seven years and has been working with FastSpring for most of his tenure there. Much of what he does involves customer support, including handling requests for refunds, customers contacting them because they used the wrong credit card, and similar issues.

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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. Customer support becomes an inside sales team.

SMB 100
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Successful SMB SaaS Companies Have a 2 Step Value Proposition

Tom Tunguz

Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc. But these two markets require very different approaches.

SMB 100
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The 7th DO for SaaS startups – Build a repeatable, profitable sales process

The Angel VC

The next logical step is sales, and so I want to write about what you can do to convert as many of those leads into paying customers. For all the differences, though, the goal is always to create a scalable process which allows you to acquire customers for a small fraction of their CLTV.

Scale 153