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Customer Segmentation: A Step-by-Step Guide for Growth

OpenView Labs

To scale efficiently and effectively, expansion-stage companies need to focus their efforts on a specific subset of customers who are most similar to their best current customers, not a broad universe of potential customers. Customer segmentation is the way. What is customer segmentation and why does it matter?

Scale 60
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Customer Success: The Definitive Guide to Customer-centric Growth 2020

Sixteen Ventures

Customer Success is transformative. Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Customer Success Frequently Asked Questions (FAQs).

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Everything You Need to Know About Freemium Pricing

OpenView Labs

Or, is it a high risk, dead-end approach likely to burden you with runaway costs and few paying customers? But if freemium is right for you, you’ll need to constantly innovate, iterate and evolve – and then, hopefully, gain the traction you need to stand out in a crowded market full of other free products. Freemium benchmarks.

Pricing 82
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Missed "Between Two Firms"? Catch the recording here!

Hull

Our job is to get data that is created across a number of consumer touch points and may reside in a number of back-end systems, create a unified view of a customer, and protect quality and integrity along the way, and then make it really easy to govern that data as it gets connected out to and from a number of different destination systems.

B2C 52
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56. Excellent, great. Thank you, Brian.

SaaS 40