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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.

Scale 177
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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

As a Customer Success leader, do you find yourself watering down your budgetary requests? And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential. And yet, downplaying your team’s needs undermines CS’s current impact and future revenue-driving potential.

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SaaS Is Spurring the Next Cycle of Software Superperformance

OPEXEngine

Over the past decade, software has created tremendous value for investors and businesses, thanks largely to its transformative effect on the economy , its role in developing new cloud-based business models, and its ability to increase efficiency in operations. Sticky after all. Four ways to drive value. Embrace the cloud operating model.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Again, corresponding variables such as customer acquisition cost ( CAC ) and customer revenue all tie back to your acquisition strategy. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Anthony : I’ll add more too and this sounds like a sponsored answer, but customer success becomes even more important as we sort of think about where growth is coming from. Obviously, marketing and investments are expensive and we know the cost to keep a customer is obviously a lot less. We were wrong. Aaron : No.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Your sales team becomes more efficient, your customer success team becomes efficient, your customers like you more.

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Customer Education Best Practices for the Onboarding Phase

Totango

By implementing customer education best practices that drive the onboarding process, you will set your customers—and your enterprise— up for success. Onboarding is your customer’s first experience with you and your product. A customer cannot achieve value from a product they do not know how to use.