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Top 10 Business Metrics for Shopify App Developers

Baremetrics

Monthly recurring revenue (MRR): How much subscription revenue are you bringing in monthly? Churn rate: How quickly are you losing customers or revenue? Average revenue per user (ARPU): How much do you earn per customer on average per period? Customer acquisition cost (CAC): What does it cost to onboard a new customer?

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SaaS Conversion Funnel: How to Track and Optimize Your Funnel

Baremetrics

It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

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SaaS Conversion Funnel: How to Track & Drive Growth

User Pilot

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. It differs from the SaaS sales funnel which ends when a user makes their first purchase, or the SaaS marketing funnel which ends with brand advocacy.

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Top 10 Customer Success Takeaways from SaaStr Annual 2021

ChurnZero

No worries if you weren’t able to attend (or even if you did and are looking for a recap), we have pulled together our top ten Customer Success takeaways from SaaStr Annual 2021 that we wanted to share with you here. Are your compensation plans setting your business up for longer-term success or subscription contraction?

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14 Essential Product Health Metrics to Track in SaaS

User Pilot

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Lifetime value determines revenue potential from each customer. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health.

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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

User Pilot

Users don’t need to go through members of your sales team or a sales funnel before they convert. Once they experience your product and receive value, it’s easier for them to become paying customers. A lot of SaaS companies adopt this sales strategy, e.g, Customer lifetime value (LTV).

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How to Set Up and Optimize Your SaaS Sales Funnel So It Doesn’t Let You Down

Incredo

What just happened is that you entered another SaaS company’s sales funnel. If you read our today’s post, you’ll know 1) how to setup your SaaS marketing funnel, 2) what stages to include, and 3) how to get the most out of it. Have trouble setting up and optimizing your SaaS conversion funnel?