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Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
You’ll need to hire aggressively to get to the next level and continue that rapid growth. But what roles should you hire for, and what will your org chart look like at each stage? You can find the full slide deck from David’s presentation on Slideshare. Head of Product. Head of Marketing. CTO (40 Employees).
GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag.
If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it.
In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows. Before the hiring process, take some time to decide on your current needs and hire as your company grows.
To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s known that you can probably sell those first couple of contracts.
The core features of a product should present high value and when those features are progressively unlocked with something like tiered pricing, you increase the likelihood someone will pay. How to Set Prices That Maximize Profit Understanding the value and costs of your product help you to set the right price.
A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Excited to be back emceeing. That was the start of the Month of Scale. I do my own reference calls.
Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You’ve got to learn about sales, about marketing and, otherwise, you need to hire a lot of other people around you to help. Mallun Yen : So, when did you hire employee 34?
So you were the first sales hire. Talk to me about the sales hires that you made back in the early days and talk to me about how it changed through the different stages. So my first sales hire was beginning of 2015. The very first few sales hire are I would say not your typical reps. Laura Bilazarian : Awesome.
And the same customer challenges that we were being presented, which was: How do you scale? And what challenge that presented to us was how do we do that quickly. Megan Leuders: And when you were talking to CEOs and CTOs today, what do you believe is the biggest technology challenge that they are facing as a SaaS company?
If you want to learn more before getting the book then watch her presentation here on Youtube. They built an engine to find the customers that loved their product, find the features they really liked and then built their value messaging around it. They built an engine to achieve productmarket fit and find positioning.
If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr. How do you think about that and really a multiyear contracts and their prominence today if not or if paid up front? Y Dan Reich is the Founder & CEO @ Troops.ai Listen on Spotify.
How does Paul approach such large product decisions today? What does really effective productmarketing mean to Paul? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Is it product decisions? Is there hiring decisions? Paul Rosania.
In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Harry Stebbings.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Companies that have great, happy, productive employees do better by every single return. Dharmesh Shah : So, I asked myself, “Okay well, who can best dig into this?
Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.
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