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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? When is the right time to hire the first sales rep? Should you hire 2 at a time?

Scale 176
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10 key lessons SaaStock18 attendees picked up

SaaStock

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI.

Scale 103
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Meet Leela Srinivasan, CMO at SurveyMonkey

OpenView Labs

Back in March and April, when we were all adapting to COVID-19, I used the Mood Meter at the beginning of a bunch of my leadership team meetings because I found it was a really useful tool to open up the discussion. Intellectual curiosity is something I look for in hires. Read more interviews with the most interesting humans in SaaS.

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. In Today’s Episode We Discuss: * How Bob made his way into the world of SaaS and came to found Crossbeam. * How does Bob think about when is the right time to hire a Head of Partnerships?

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The Road Now Taken: 4 SaaS Start-ups And Their Quest For Independent Growth

Outseta

By Geoff Roberts Last year Clement Vouillon of Point Nine Capital wrote an article entitled The Rise of the Non “VC compatible” SaaS Companies. And it expressed a growing sentiment in the world of SaaS start-ups; for the majority of SaaS founders the traditional VC model is a clusterfuck that makes very little sense.