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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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Busting the Myths About Startup Success with BlackLine’s Founder CEO (Video + Transcript)

SaaStr

My marketing team wanted me to do the world’s most boring video. I retired from SunGard Treasury Systems as their CTO. How do we handle the security around financial information? Frankly, we got some bad advice from VCs in the early days. We’ll dispense with that right away. It happened three years ago.

Startup 266
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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Today on the show we’ve got Ryan Walsh, founder and CEO of a company called RepVue, a place where you can get objective third-party information. Actually, it’s first party, objective information from reps themselves about how much people make at different companies. Oh, and do all of this with less time. The result?

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SaaStr Podcasts for the Week with InCountry and Y Combinator — July 19, 2019

SaaStr

Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud. At Sun, Peter was the CTO of the Liberty identity consortium that designed SAML 2. Why is it no longer to come into large enterprises with a small contract and expand? How has Peter found the transition from CTO to CEO this time?

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SaaStr Podcasts for the Week with Lucidchart and Wrike — February 28, 2020

SaaStr

As for Karl, prior to founding the company he spent 6 years at Google in some fascinating roles including Head of Patents, Head of Business Development in China and running Google’s energy investments. How does one know when we need to hire generalists vs specialists? How does Karl structure the hiring process today? What works?

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. for more information.

Scale 108