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How Content Marketing Can Help Increase Hourly Rate of Your Custom Software Company

Kraftblick

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). in 2016 to 11.9% in 2016 to 11.9%

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Top 10 How To Articles for SaaS CEO’s

Incredo

Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. How To Deal With Software Development By Embracing The Slow Down Strategy , Incredo. But you will sacrifice more serious growth opportunities.

Scale 188
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The Ultimate List of Developer-Focused Sales and Marketing Resources

OpenView Labs

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. Since the response to our playbook has been so overwhelmingly positive, we wanted to follow up its release with a list of our favorite developer-focused sales and marketing resources.

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An Agile Approach to Sales Enablement Content

Sales Hacker

By unlearning these paradigms and adopting an Agile mindset , we can build better content faster. Sometimes it’s referring to software by the same name. The Agile movement emerged first in the world of software. In fact, its founding document is the revered Manifesto for Agile Software Development.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Every dollar you spend on customer acquisition—whether through sales and marketing costs or software tools—attributes to your total customer acquisition cost. . This content is used to engage prospects throughout the buyer’s journey and generate demand for your SaaS.

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What Is a Growth Team And Does Your SaaS Need One?

User Pilot

Growth marketer : This person specializes in creating and executing marketing strategies that drive user acquisition, retention, and conversion. Growth engineer : This is a software developer or engineer who focuses on implementing technical solutions to support growth initiatives.

Scale 97
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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. And we have some law software that helps you better manage all your legal docs. So companies will start with an assessment.

Scale 186