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How Content Marketing Can Help Increase Hourly Rate of Your Custom Software Company

Kraftblick

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). in 2016 to 11.9% in 2016 to 11.9%

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

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Top 10 How To Articles for SaaS CEO’s

Incredo

Cobloom writes that you should first create your user base, see what feedback you receive from them, understand what market wants from you and make changes to your product. How To Deal With Software Development By Embracing The Slow Down Strategy , Incredo. SaaS pricing strategy is something you’d like to be perfect.

Scale 188
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What Is a Growth Team And Does Your SaaS Need One?

User Pilot

Main steps of the growth process: Collect and analyze data Draw a hypothesis based on the data Design a growth experiment using insights from your hypothesis Analyze your results and improve The best growth team structure should focus on the following key roles: Growth PM : Responsible for defining the overall growth strategy and experiment roadmap.

Scale 105
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The Ultimate List of Developer-Focused Sales and Marketing Resources

OpenView Labs

This Forbes article talks about how, over the past two decades, two separate trillion-dollar enterprise software sectors have been created: SaaS software and public cloud. And today, we’re in the early innings of the next trillion-dollar software wave: developer-driven software. Success stories.

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How to Create a Digital Marketing Strategy for a SaaS Company to Get Leads, Not Pain – Part 2

Kraftblick

We help software companies build lead generation systems. They are a product of a well-thought marketing strategy, well-tuned processes, and well-deserved experience. This step is necessary if you aim at content marketing. Leads don't just pop in. We have it all. Ready to start? Let's talk! Are you tired?

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SaaStr Podcast #390 with Outgrow Co-founder Randy Rayess

SaaStr

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. When should one start to use interactive content? Where do many people make mistakes with using interactive content? *

Scale 193