Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. At that point, they hire someone to run marketing, but leave that person to their own devices.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Intercom, Inc.

MARCH 28, 2019

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. This is really founder-led sales. Byron gave a great example with Toast, one of my favorite portfolio companies. That’s your CAC.

Sales Hiring 159

Sales Hiring Scale Payments Cloud 159

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Why am I sharing this?

Sales Recruiting 84

Sales Recruiting Sales Underperforming Technical Team Social Media 84

SaaStr

NOVEMBER 19, 2019

Then I went over to the sales department. They said, well Nancy, that marketing machine you just met, they generate all these consistent leads. The demo is the sale and we close everybody in month. The first thing you bring in your playbook on sales. We schedule a demo in the same day. How can you sell more product?

Scale 166

Scale SMB VP of Engineering Leadership 166

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

Buffer Resources

MARCH 7, 2024

Katherine Boyarsky, founder and chief marketing officer of CXD Studio , a content marketing agency, says, “DoorDash for Merchants is a great example of a brand that has nailed repurposing on social media. It doesn’t hurt that food and beverage content is fun to visualize. Analyzed millions of sales calls?

Social Media 114

Social Media Sales Recruiting Merchant Services AI Search 114

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Content for your blog.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

SaaStr

JULY 29, 2020

And today, of course, we have a recruiting team. We have a great recruiting team and they partner with the hiring managers. But even to this day, hiring managers are responsible for building their teams. And again, we have a much bigger organization today and the recruiters partner with them to build great people in.

Sales Hiring 173

Sales Hiring Outsourcing Services Scale Sales Recruiting 173

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Scale 99

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 99