Brian Balfour

JUNE 28, 2017

It’s Not Just Product Market Fit The second “go-to” answer is product market fit. While product market fit is a component of the framework, it is far from the answer. The issue with the product market fit mantra is that we have taken it to the extreme and developed tunnel vision.

Product Marketing 111

Product Marketing Growth Hacking Marketing Construction 111

Intercom, Inc.

MARCH 25, 2019

Of course, when you’re working in a startup or high-growth SaaS company, the focus is often on maximizing active users and increasing revenue. We hear about all the growth hacks to get new users into your product, and the latest patterns in user onboarding (we’ve even written a book on it ). Dealing with reality.

Churn 183

Churn Wireless Growth Hacking Construction 183

SaaStr

JUNE 10, 2021

And that is what your business is about, you will be able to construct packaging that is much more fulfilling for the customer, much more convenient to consume, and much more powerful in delivering the value that you’re trying to deliver, delivering the results. And you have to be very specific about the rules.

Outsourcing Services 140

Outsourcing Services Marketplace as a Service Outsourced Development Scale 140

SaaStr

AUGUST 29, 2019

First of all, when you just started your company, that product market feed is literally critical. Think of it as they’re of like this second derivative of your growth trajectory are. So it’s extreme and those that, that, those things are set in the early days through the product market feeds.

Sales Hiring 108

Sales Hiring Scale Outsourcing Services Scaling 108

SaaStr

OCTOBER 11, 2019

I think marketing is the most multidisciplinary function in a company. There are designers and analytics teams and data science and their campaign managers and their product marketers. So how do we turn this playbook into this kind of repeatable, and measurable playbook that we can execute in market?

B2C 134

B2C Technical Advisors Sales Hiring Branding 134

Incredo

NOVEMBER 1, 2019

The enterprise SaaS sales model typically breaks down across customer-facing functions in the following way: Sales: Sales reps are focused on a narrow set of target prospects and they are directly supported by product marketing and sales engineering resources at the deal level. Top 3 Facebook groups where you can.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157