compliance Market Segmentation Marketing Pricing 
Tom Tunguz
JANUARY 16, 2013
Great product market fit and sales pitches hinge on understanding and serving all the members of an ecosystem. I’ll walk through three examples of the VPD: Google AdSense, Expensify and Axial Market. Expensify has adopted a bottoms-up strategy to win their market segment, so they target the end user who values ease of use.
Andreessen Horowitz
OCTOBER 4, 2023
Given the shifting landscape, it’s helpful for you as a CEO and/or founder—or for your finance and capital markets teams, if you have those hires to help you through this process—to know who the key players are at each stage so you can spend your time and energy speaking to the right firms. For corporate debt, normal venture counsel (e.g.,
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OPEXEngine
FEBRUARY 1, 2022
That’s a 5x growth in six years, and it is estimated to reach $171 billion in 2022, continuing to dominate the cloud services market. A robust recurring billing and revenue management system in place helps you meet these compliance requirements, automating tax management, revenue recognition, and reconciliations.
SaaStr
JANUARY 5, 2023
Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. They then overhauled their pricing and packaging to grow alongside their infrastructure and customers. . Marketing Lead Gen. Looking back vs. looking forward. Are you filling the top of the funnel cost-effectively?
Sales Hacker
MAY 8, 2020
This is not about moving around a few people or a few prices, this is about how we steward the most important IP in our company.” So, he was tasked with going to open a new market segment for his company, and so what he would do is he would set up monthly market updates, and he invited everybody in the C-suite of his company.
OpenView Labs
MAY 5, 2021
For this post, I’m going to get into the business decision to be (or not be) a Commercial Open-Source Software (COSS) company, as well as how to think through whether open source will provide a strategic advantage for your go-to-market motion. And yet on-premise deployments are still very common, especially the enterprise.
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. The pricing for SaaS is much more complicated.
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