Remove compliance Remove Innovation Remove Leadership Remove Reference
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B2FI: Demystifying Software Sales Into Financial Institutions

Andreessen Horowitz

However, a fear of long sales cycles, heavy compliance requirements, and opaque organizational structures preclude many early stage founders from pursuing this go-to-market channel. Selling into financial institutions (FIs) has long been the end goal for many software-oriented fintech businesses.

Scale 112
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Three Marketing Lessons from The Political Realm

Kellblog

Proof — offering proof that your solution will work, typically via technical explanations and/or customer stories and references. Sometimes proof means a deep technical explanation (so write a white paper), sometimes it’s a reference story, and sometimes it’s just a smiling, “that’s what we do here.” People want both.

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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

We add human touches to as many things as possible, and then we innovate and listen to our employees, at scale, and the results, I think, speak for themselves. It will absolutely go viral, it will be easy for people to refer people who are just like them. Katie Burke: So, what we do instead is we out-care and we out-execute.

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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

Heidi promptly referred me to a good physical therapist so at least I started acquiring physical therapy domain expertise. I think this leads us to lesson number four, which is continuously innovate through proactive listening. Some compliance factors had added fuel to our fire in terms of more people wanting to adopt.

Scale 169
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How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

But the wins that actually happen, they happen due to the work of sales leadership and sales people. That starts with sales leadership and sales management. Are there back channel references, deeper information discovery? And in an increasing number of cases, marketers as well. Those classic partner plays aren’t dead.

Scale 116
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Innovating for People. Wooden on Leadership. This one happens to be the one I’ve referred to the most. It is a classic book you’ll reference throughout your career. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science.

Scale 141
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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. Then we can use the security and compliance and control that IT would actually buy into to control those accounts. Ceci Stallsmith : Cool.

Payments 120