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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Without an autonomous-first approach, you will miss out on many SMBs.

SMB 195
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Use This Interview Scorecard Template to Win the Top Sales Talent

Sales Hacker

You’ll be able to download the interview scorecard template that I use with my clients. Part two of this scorecard series will help you create a sales interview scorecard to land that sales role you’ve been dreaming about. Who is involved in the interview process, onboarding process, and ongoing support and training process?

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SaaStr Podcasts for the Week: May 24, 2019

SaaStr

How does Andrew advise founders on the question of whether to start in enterprise or SMB? What are the benefits of starting in SMB? Below, we’ve shared the full transcript of Harry’s interview with Andrew Filev. I had Jason VandeBoom of ActiveCampaign on the show, and he said SMB first works. Andrew Filev. Andy Wilson.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

So up to 100-150K and SMB, we’re at 2K. Gaetan Gachet : I think we stopped doing that maybe six months ago, but we still have engineers who interview sales people, sales candidate. We really wanted to make sure that we acted as one company and that people would understand each other. I don’t we can communicate that.

Scale 136
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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

Below, we’ve shared the transcript of Harry’s interview with Sam. And so, as you can imagine, some of it landed, most of it didn’t early on, but we skipped the whole go from SMB to mid-market to enterprise and just went SMB transactional right after the Fortune 500. Harry Stebbings. Sam Taylor.

Scale 174
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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee? How does Krish think about purely serving the SMB market? How does he think about the mortality rate of SMBs? Does one have to move to enterprise? Harry Stebbings.

Scale 128
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SaaStr Podcast #220: Leyla Seka, EVP @ Salesforce Mobile Discusses What Needs To Be In Place For Hyper-Scale

SaaStr

I think for me one of the biggest realizations for me, we were a mid market company, right, we grew up in SMB. When I started at Salesforce, we were SMB mid market, right, that’s really where we lived. Leyla Seka: Yeah, I mean, it happens in lots of different ways.

Scale 131