Inherent Churn vs. Fixable Churn: You Have to Attack Both
SaaStr
DECEMBER 12, 2024
However, SMBs have a certain level of inherent churn. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # Into the #1 most important app they use, and can never rip out. product, which was just top of the funnel had inherent churn. Thats often 3% a month or so.
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