Practical Advice on SaaS marketing

OCTOBER 9, 2012

Because of the way the SaaS business model works, if you feed the customer acquisition process, you hurt profits and burn cash. They pay you over the life of the subscription. Cut sales and marketing headcount and scale back spending on customer acquisition programs. The bad news is that you don't attract many customers.

Acquisition 124

Acquisition Scale SaaS Headcount 124

User Pilot

MAY 11, 2022

Behavioral segmentation is a key to understanding why one group of customers turns into power users when another stays in a core user segment or even worse, cancels the subscription. Business Model. To start your trial period, you need to complete a short survey and tell them your occupation, business model, and company size.

SaaS 96

SaaS Underperforming Technical Team Onboarding Churn 96

Totango

OCTOBER 8, 2020

This uncertainty has forced the SaaS and subscription industries to work to improve customer retention as the market for new business shrinks. Protecting the core asset that is your existing customer base has become the most important function of any business and has shed new light on the role of customer success. .

Retention 63

Retention Headcount Customer Success Engagement 63

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription business model.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

OCTOBER 29, 2019

You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic. additional data on our customers’ business models, size, web traffic, and verticals. At Intercom, we used several external sources to provide. actions taken), outputs (e.g.

Business 184

Business B2C Scale Headcount 184

SmartKarrot

DECEMBER 18, 2020

For any business, scaling is the only way towards sustainable growth. But instead of spending money on increased headcount, companies are planning to spend heavily on technology. The core reason so far for the companies to consider it as a supplement was only because of the traditional business model of one-off purchase.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

SmartKarrot

DECEMBER 18, 2020

For any business, scaling is the only way towards sustainable growth. But instead of spending money on increased headcount, companies are planning to spend heavily on technology. The core reason so far for the companies to consider it as a supplement was only because of the traditional business model of one-off purchase.

Marketplace as a Service 10

Marketplace as a Service Trends Customer Lifetime Value Headcount 10

Hitenism

JANUARY 16, 2017

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Double headcount every 6-9 months. Innovate on the Business Model. Reduce sales ramp time by 30-50% via sales enablement.

Scale 147

Scale Venture Capital SaaS Headcount 147

Baremetrics

JULY 25, 2019

Data science is beginning to replace spreadsheets for entrepreneurs wrestling with uncertainty in their business models. If you’re like most SaaS founders, you’ve googled for a saas financial template you can use to forecast your subscription business. How did we get here? What’s really new? Staring into the Void.

Forecasting 88

Forecasting Scale Sales Hiring SaaS 88

Outseta

JANUARY 20, 2020

Buildium’s valuation highlights how the idea that all revenue needs to be recurring doesn’t take any sort of nuance into consideration. A huge percentage of Buildium’s revenues come not from subscriptions, but instead from pay-per-use payment processing revenues when tenants pay their rent online. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145