30+ Tough Learnings from Losing a Top Customer
SaaStr
JANUARY 12, 2022
And you lose renewals when you didn’t engage enough of the stakeholders. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.
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