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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

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Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!

SaaStr

Intellum is an Atlanta-based learning technology company that combines the best of customer experience with customer education to help large brands and fast-moving companies increase revenue, improve customer retention and decrease support costs. Welcome to Payfac-as-a-service.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Instagram World: Tools and Services for Instagram Growth

How To Buy Saas

Many brands and companies run aggressive Instagram marketing campaigns to expand their reach and establish a strong online presence. Fortunately, beginner Instagram users and brands can access tools and services that allow fast growth on Instagram, which would otherwise take weeks or months to achieve naturally.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform providers have made it difficult. Interested? Set up a demo or try it out for yourself.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Understanding your ICP is a foundational and organization-wide decision because it impacts your downstream sales and marketing efforts. . Brex then scaled its payments business quickly.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. A good conversion path makes the process frictionless. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product?