Later’s Farhan Virji on adapting B2C support strategies for B2B teams
Intercom, Inc.
MARCH 11, 2021
Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users. As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. And I really loved it.
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