article thumbnail

Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users. As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. And I really loved it.

B2C 118
article thumbnail

14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

User Pilot

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. It converts prospects doing business the old way into customers who use your product daily.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Look Back: Slack at $30,000,000 in ARR

SaaStr

Jason : A lot of things I want to chat about with limited time, but I want to talk about business models, because we’re here about scaling revenue. Slack for Business? I don’t think that Yammer had that same software developer core that could get accelerated. Slack for…what’s the name?

Scale 352
article thumbnail

Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups. Social Media. Free Trials.

article thumbnail

How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

Put simply, user personas impact your entire business model. The number of personas you need will depend on your business and the diversity of your audience. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.

article thumbnail

12 Types of Minimum Viable Product With Their Pros and Cons

User Pilot

Pros: More insightful, segmented customer feedback An efficient solution for validating an idea quickly Requires no software development process Cons: No insights on real customer behavior Users can easily ignore or miss an email An email MVP can be used to launch a new feature – scheduling social media posts is a similar idea. #3

article thumbnail

How the World is Slowly Getting Taken Over by the SaaS Cloud Business Model

SmartKarrot

It has an impressive user base of more than 150,000 clients including established brands such as Godrej, KFC, Schneider Electric, etc. . If you’re a business owner, you’ve also likely used other popular SaaS applications such as Trello , Mailchimp , and HubSpot. Source: Salesforce. What SaaS solutions have you used at your company?