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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users. As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. And I really loved it.

B2C 118
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For example, if you’re a product-led company, you may consider a freemium business model to build a user base of free trial customers quickly. Bubble , a no-code software development platform, uses a mix of free-trial offers and content marketing to drive most of their customer signups. Social Media. Free Trials.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

User Pilot

Becoming aware of the product's existence through branding and marketing campaigns. Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. It converts prospects doing business the old way into customers who use your product daily.

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How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

Put simply, user personas impact your entire business model. The number of personas you need will depend on your business and the diversity of your audience. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Brand equity. Customer data.

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When to send Investor Updates, Know your VC, Founder Friendly and more – Mattermark Daily

Mattermark

Geoffrey Weg , the creator of MostPopular.xyz , notices his skyrocketing usage of Amazon after becoming a Prime member in “ Ratings are The New Brand ” Tyler Tate of Crema provides a thorough overview in the first installment of his Startup Cheat Sheet series of “ How to Incorporate Your Company ” From the Investors.

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How to tell if your company has the right level of tech debt

OPEXEngine

Tech debt refers to issues in legacy code that slow the development process, impact developers’ efficiency and productivity, and negatively impact the quality of the final output. It often occurs when software developers and engineers take shortcuts, resulting in design flaws and code that’s harder to maintain than it needs to be.