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11 Product Marketing Metrics to Track + Benchmarks in 2024

User Pilot

That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report. Let’s explore the most important metrics (you can check their benchmarks here ): User activation rate : Measures how effectively onboarding converts new users into active users.

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Getting SaaS Accounting and Financial Operations Right in 2022

SaaSOptics

Based on a 2019 survey, Gartner forecasts that eighty-four percent of new software will be delivered as SaaS , and this percentage is expected to increase as existing providers transition to a subscription-based model. The main difference between accounting for a subscription vs. a traditional business is the method used.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Customer service.

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How to Measure Customer Loyalty In SaaS: 10 Important Metrics to Track and Improve

User Pilot

Customer loyalty is an emotional bond between a brand and its customer that makes them consistently do business with a particular brand and recommend it to other potential customers. Customer loyalty vs. customer advocacy Although customer advocacy and customer loyalty are closely related concepts, they’re not the same.

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ChatGPT for Product Managers: 13 Best Prompts

User Pilot

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

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The 10 most important subscription business metrics | ProfitWell

ProfitWell

There are a few key metrics that all subscription businesses should be completely on top of. Churn is the make or break of your subscription business. Churn is defined as the moment when a subscription ends and renewal does not happen, or when a customer cancels. Customer LTV. Churn rate.

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Best Heap Alternatives for SaaS

User Pilot

Here are three scenarios where it makes sense to look for a Heap alternative : Your team lacks technical know-how – While it’s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.