FastSpring

APRIL 26, 2022

In part one, we cover benchmarks and common churn formulas. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. Table of Contents.

Benchmarks 141

Benchmarks Churn Payments SaaS Payments 141

ChurnZero

DECEMBER 21, 2022

1/ Crash course in Customer Success and SaaS metrics. Related reading: Key SaaS and Customer Success metrics you should care about – What’s a good CAC? 20 quick insights on Customer Success and SaaS metrics – The audience chat was on fire during this webinar. One train can hide another.”.

Customer Success 98

Customer Success Scale Underperforming Technical Team Benchmarks 98

User Pilot

FEBRUARY 10, 2022

Product adoption rate measures both customer satisfaction and growth , giving you an overall idea about the health of your business. Time to value , customer lifetime value , product activation rate, feature adoption rate, and customer engagement score are the 5 most important product adoption metrics to track.

Customer Lifetime Value 98

Customer Lifetime Value SaaS Underperforming Technical Team Software Review 98

OpenView Labs

JANUARY 8, 2020

HubSpot’s founding notion was based on a similar seismic shift (Outbound > Inbound) and to kickstart our exploration into this new PLG motion, we spun up a new team that I worked on which sold our CRM and Sales products. We had our own management structure, product teams and a small sales/CS function attached to our new Sales tools.

Sales Hiring 41

Sales Hiring Strategy Underperforming Technical Team Compensation 41

Totango

JULY 1, 2022

How customers answer this question reflects their satisfaction with your company and their attitude toward referring you to others. Other important loyalty metrics include subscription renewal rate , churn rate, upsell rate, and customer lifetime value. Why is Customer Loyalty Important for B2B SaaS Businesses?

B2B 108

B2B B2C Underperforming Technical Team Business 108

User Pilot

JUNE 8, 2022

Multiple teams need to gauge product analytics data. Customer success teams — for understanding customers’ needs. UX designers and developers — for making improvements to the product. As a result, if product management teams lack product metrics, they perform like helpless newborn kittens.

Data 52

Data Management Customer Lifetime Value Underperforming Technical Team 52

User Pilot

OCTOBER 18, 2023

Focusing on retention – that is, keeping your current customers for longer – can have a disproportionate impact on your revenue compared to new customers acquired. The best ways to promote customer retention differ depending on the stage of development your SaaS is at. They come back after their first visit.

Retention 52

Retention Strategy SaaS Customer Lifetime Value 52