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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? FastSpring serves as a merchant of record for over 3500 companies that use our platform every day to sell digital products globally.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. What does this mean for Cloud companies?

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software.

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. More established professionals and businesses (less students and early-stage startups). That includes: A global focus.

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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it!

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

What does the future hold for B2B software? Focus on more flexible business models. Mike Tria, Head of Platform at Atlassian. One is connected to the payments business and what my company, Flywire, does, and the other is related to how organizations manage themselves. Graeme Wilson, Founder at Morphed.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Delivering customer support.

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