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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre.

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. More established professionals and businesses (less students and early-stage startups). That includes: A global focus.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

One hundred-odd years later, the types of businesses driving the global economy may have changed, but the lesson stays the same: It’s about efficiency. For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software.

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SaaS, Subscription, and On-Premises Software – Don’t Confuse Subscription with SaaS

OPEXEngine

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. The terms aren’t universally understood, nor are the implications of each on the financial model of a company, so the following is an effort to provide an overview.

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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Touchpoints also include occasions when clients interact with your software app in a SaaS context. Which business functions or departments are involved in the interaction. During the sales process, including sales appointment scheduling, meetings and payment processes. Persuading a customer to try your freemium app.

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