Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR
SaaStr
DECEMBER 3, 2023
can invest in marketing that takes a little while to pay off). In particular: Hybrid SaaS with payments and fintech usually has far, far lower gross margins than pure software. See, e.g. Shopify, whose blended gross margins with payments even at its scale are still less than 50%. B2C folks take different positions here.
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