Sales Hacker
MAY 6, 2021
From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.
FastSpring
JUNE 22, 2022
Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?
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FastSpring
APRIL 13, 2023
When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Jera Brown Yeah.
User Pilot
APRIL 18, 2024
TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments.
OpenView Labs
DECEMBER 1, 2021
Five or six UX interviews won’t do it. For a statistically significant understanding of the market, you need to expand the conversation to include more people. Whether it’s an isolated comment or representative of a broader segment or opportunity.” Step 2: Redefine your market segments based on user insights.
Chart Mogul
JUNE 9, 2021
Matt’s first SaaS success led to more and after some experimentation in B2C, he decided to start another B2B legal tech company, Lawmatics. This inspired an initial personal build that transformed into a full-fledged legal practice management platform. Can thinking about your exit strategy narrow or diminish your exit strategy?
Intercom, Inc.
JULY 9, 2020
Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. This is how I think about marketplaces and B2C companies in general is you really want to hone in on what would be valuable to the user.
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