Remove B2B Remove Payments Remove Product Marketing Remove Strategy
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Alex: The other side of the equation on customer acquisition is monetization. One of the criticisms of SMB software is that each customer can only provide so much revenue. BILL started much heavier on subscription, but has really leaned into payments over the last several years. It’s a transaction business.

Payments 107
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When and How to Build Second Products

Casey Accidental

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. I have written more about platforms here.

Payments 113
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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. What is a Go To Market model? Revenue Model – A description of how the company generates revenue.

Scale 192
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SaaS Startup Pricing Mistakes (and How to Fix Them) with Kyle Poyar

Mucker Capital

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect. Achieving product-market-price fit is paramount.

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The Benefits of a Usage-Based Pricing Model

SaaSOptics

The revenue gained from a fixed pricing model is easy for finance teams to recognize; however, you could easily overcharge or undercharge your customers based on their product usage. Usage-Based/Metered Pricing: Usage-based pricing aligns monetization with how customers actually consume your products and services.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. Different audiences require different targeting strategies. B2B/Enterprise subscription sales. Market data. Let’s dive in. B2C subscription sales.

B2C 52
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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.