Buffer Resources

AUGUST 16, 2023

We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. Our hosting costs include service providers like AWS, Cloudflare, MongoDb, Twitter, etc.

Merchant Services 85

Merchant Services Payment Services Payment Features Payments 85

Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic.

AWS 100

AWS Social Media Acquisition Subscription 100

SaaStr

SEPTEMBER 12, 2019

I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth? Now I’m investing in that. But it worked.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Intercom, Inc.

OCTOBER 14, 2019

Third-party review sites like G2 , research firms like Gartner, and discussions on social media give customers direct access to both data-driven and anecdotal information about products, enabling them to make better purchasing decisions. Software is easier to replace than ever before, especially for SaaS products.

Software Review 162

Software Review AWS Social Media Machine Learning 162

Sylvia Ng

FEBRUARY 17, 2016

Previous experience scaling a social media account to impressive numbers. Great knowledge of different social media platforms. Good with paid social e.g. Facebook/Twitter ads, Adwords. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. It’s about turning companies into communities. That’s the beauty of Workplace.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. I interviewed Michael about successful global marketing strategies. You can stream the full episode below or read highlights from our conversation.

Payment Solutions 143

Payment Solutions SaaS Payments Strategy Software 143