Remove AWS Remove Marketing Remove Marketplace as a Service Remove Trends
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Measurement: What SaaS platform builders need to know to prepare for growth, Part 3

CloudGeometry

The intensity of competition in the SaaS marketplace puts a premium on new, stable, and reliable features. Monitoring technology such as Prometheus can do much of this for you, aggregating event and time-series data for actionable monitoring, metrics, trending and diagnostics.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.

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Navigating Choppy SaaS Waters

Chart Mogul

After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. Source: [link].

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What’s Holding Up Buyers And How To Meet Them Where They Are With Chris Perrine, Vice President of G2 Asia Pacific (Pod 643 + Video)

SaaStr

This can make it difficult for software buyers to determine what is real and what is marketing. That’s a big challenge for vendors because your website is your channel to the market, and how can you add value when buyers don’t trust you? This is the biggest trend in SaaS. Should you purchase through a third-party marketplace?

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Maria is one of the top SaaS leaders in marketing, just finished up the CMO Vanna plan, which IPOed. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. And I know we always think about the public markets, but investors are market too.

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Create Pricing Models Like AWS and Twilio with Events-Based Billing

Chargify

Backed by an army of developers, data engineers, and finance professionals, this events-based billing model allowed these large companies to directly link the value that their services provided with the cost presented on a customer’s invoice. What Amazon Web Services and Twilio Get Right. How AWS Does It.

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25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

OpenView Labs

In February 2020, the public cloud market surpassed a $1 trillion market cap, with a 45% growth rate, as reported in Bessemer Venture Partners’ 2020 State of Cloud report. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .