AWS Leadership Product Marketing Sales 
SaaStr
FEBRUARY 21, 2024
The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? AWS can’t support 20 partners equally.
SaaStr
NOVEMBER 24, 2021
The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.
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SaaStr
DECEMBER 27, 2023
Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. Leadership injections as you scale are tricky.
SaaStr
FEBRUARY 1, 2021
If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. Head of Sales – What Corners Can I Cut? A bad VP of Sales is a total disaster. And to some extent, vice-versa.
Sales Hacker
AUGUST 7, 2020
Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Leadership. Sales Development.
Intercom, Inc.
OCTOBER 1, 2020
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.
Intercom, Inc.
OCTOBER 1, 2020
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. As you grow functions, the audience for your roadmap widens.
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