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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. That’s a high value for AWS.

AWS 210
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$100 Million ARR Pivot: From Platform Product to Vertical Apps With Treasure Data CEO Kazuki Ohta (Podcast #506 and Video)

SaaStr

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. The reality was that they were heavily relying on the enterprise deals closed by the leadership team. The product grew more mature, with three main functions: data collection, data warehouse, and data analysis. .

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Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks (Pod 644 + Video)

SaaStr

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. It’s necessary, in every new market you go into, to go in and soften the beach. This means creating conditions where product market fit and demand start to be facilitated.

Scale 201
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. . Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator.

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. Leadership injections as you scale are tricky.

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Scaling to $5B with Cockroach Labs’ CEO Spencer Kimball’s Formula for Sustained Growth and Resilience

SaaStr

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers.

Scale 188
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Hiring Your VPs: When Can You Compromise?

SaaStr

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. But not making the hire at all is pretty awful, too. A Rockstar engineer really is 10x better than the next tier.