I Asked 50+ Developers How They Buy Software. Here’s What I Learned.
OpenView Labs
JANUARY 27, 2021
But how exactly someone builds a strong developer brand like Stripe remains a mystery to most. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software. Companies like Stripe are nailing it when it comes to marketing to developers.
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