Sales Hacker

FEBRUARY 2, 2024

The role of marketing As Seiyonne Suriyakumar (Head of Marketing at Superhuman) expresses: “metrics come down to what the ‘role’ of marketing is at the company and where they can drive the most impact. For example, if the value of marketing is: Building and evangelizing the brand of the company.

Metrics 91

Metrics Revenue Scale Marketing 91

OpenView Labs

DECEMBER 2, 2020

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

Marketing 54

Marketing AWS Scale Development 54

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past life as a growth marketer, we did a lot of testing.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Unbounce

FEBRUARY 17, 2021

Not sure which social media channels your brand should be advertising on? We also love that the landing page quickly relays key information (“Much more than incident response”) and builds social proof (“Trusted by brands you know”) all above the fold. We’ve gotcha covered! Teaching Personnel. Image courtesy of #Paid.

Social Media 145

Social Media Technical Advisors Sales Recruiting Mobile 145