AWS Branding Business Model Growth Marketing 
OpenView Labs
DECEMBER 2, 2020
As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past life as a growth marketer, we did a lot of testing.
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