Demystifying account-based marketing: How to make it actually work for your business
Intercom, Inc.
DECEMBER 16, 2019
In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. Here’s an example: to stand out amongst their competitors, the two teams might partner on a direct mail campaign where they send a physical gift and handwritten note to decision makers at specific accounts.
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