article thumbnail

Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Google, for example, has an ads business, a vertically integrated hardware business for the Pixel and Google Home, a developer platform in Google Play, an enterprise SaaS product in Google Cloud, consumer subscription with YouTube Music and YouTube TV, and many light marketplaces like Google Shopping and Google Flights. Just look at airlines.

article thumbnail

Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Emoji use in customer support is a no-brainer when the brand’s voice is playful and fun – just make sure it’s there for embellishment, not carrying content or replacing words. Liam: And so, to avoid these kinds of mistakes from the get-go, should people go about developing a messaging strategy? What would that involve?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Companies Show you their Customer Experience Strategy

Upscope

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. 7 CX strategy examples Avast cyber security Kone elevators Gusto payroll and HR service Dell computers A US Airport Southwest Airlines Nordstrum Why have a CX Strategy? The weird thing?

article thumbnail

You should be hungry for feedback

ProfitWell

Driving product development. So over the past 3+ years, we’ve sent more than five million customer development surveys, and of course, recorded the data to share with our crew. We use a lot of market panelists (people who are paid with cash, airline miles , donations to charity, etc.) A tasty hub for brand affinity.

Scale 52
article thumbnail

Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Google, for example, has an ads business, a vertically integrated hardware business for the Pixel and Google Home, a developer platform in Google Play, an enterprise SaaS product in Google Cloud, consumer subscription with YouTube Music and YouTube TV, and many light marketplaces like Google Shopping and Google Flights. Just look at airlines.

article thumbnail

The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? 1 Poor definition of value proposition and feature focus.

Branding 209
article thumbnail

SaaStr Podcast #372 with 6sense CMO Latané Conant

SaaStr

What can teams do to bring their themes to life? As I’ve said before, I’ve heard so many good things from Brian and the team at Venrock. And so I started to build some of classic demand gen functions, like BDR team. I’m going to look at the buying team. Who is involved? What needs to be ready?

Scale 173